In 2015 alone, our customers asked Boomerang to remind them if they didn't get a response to over 40 million emails.
Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.
There's a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates.
But almost none of that advice shows the data behind it (usually because there isn't any), and a lot of it is contradictory.
So we decided to figure out what factors really matter when you want to get a response to your messages.
If you find this information helps you send better emails, we'd appreciate it if you give Boomerang a try in return. You can send emails at optimal times and get notified if your message doesn't receive a response, so you remember to follow up. You can also include a read receipt, so you know if your message got lost in the pile. Boomerang comes with a basic plan that lets you use it several times a month completely free.
Without further ado, here's the roundup of what really matters when you're sending an email!